Every hands-on manager will appreciate the career-strengthening lessons #RISK MANAGEMENT tweet Book01, site published by THiNKaha, try provides on how to assess and manage risk in the day-to-day work life.

CUPERTINO, CA (PR Web) – July 21, 2011 “Risk identification is like counting gators before entering the swamp: not knowing how many there are could lead to unfortunate results.” That’s the experienced, from-the-heart voice of authors Cinda Voegtli and Laura Erkeneff in their brand new book, #RISK MANAGEMENT tweet. These veteran corporate professionals know that as a middle or top level manager, you’re juggling risk vs. reward with every managerial decision you make. If you nudge thoughts of risk under the carpet, or are not quite sure how accurately you’re weighing risk, you are not alone.

As #RISK MANAGEMENT tweet reveals, how you weigh risk and the decisions you make are a function of many factors: your organizational culture, your coworkers’ input, and your personal management style. What you don’t know or choose to ignore can gnaw away at efficiency, quickly bloat project scopes and budgets, and ruin any chance of profit. Pressures mount as a project’s risks grow. Relationships get strained. The work environment deteriorates and all stakeholders, including you personally, stand to lose. When a project goes astray, it is no longer fun.

#RISK MANAGEMENT tweet was written for today’s time-crunched managers. The authors’ goal was to give managers an easy guide to handling risk, for enhancing their performance at work every day. This quick and handy book is not meant to be treated as the holy grail or the final word on risk management, but as an introduction or refresher on how to determine risk and practice risk management in your everyday work habits. Reputed author Kimberly Wiefling has high praise for the book. She says, “If your project’s already a disaster, then you don’t need to read this book. But if you’ve still got a fighting chance to navigate through this risk management gator swamp, this book will remind you of what you already know, but may have failed to do.” Jeff Richardson of Empowered Alliances vouches for its value too. He adds, “Cinda and Laura’s expertise in the area of risk management lies in their unique ability to analyze a situation from many angles, through probing questions and insightful alternatives. The tools for comparing tradeoffs accelerate the process and make it repeatable for clients.”

Common sense wisdom and deep corporate experience rarely come together as they do here—a slim volume written in the actionable tweet format that teaches you to quickly assess and quantify risk, improving the quality of your work environment and minimizing stress in your daily life.

About the Authors:
Cinda Voegtli founded ProjectConnections.com, an online project management know-how source and service that now has more than 300,000 members worldwide. With over 20 years’ of experience in project and portfolio management, process improvement consulting, and line engineering, Cinda’s corporate clients include Tyco Healthcare/Nellcor Mallinckrodt, Mobil Oil, Pacific Bell, Dow Chemical, NASA, Schlumberger, Aviron/MedImmune Vaccines, Hewlett Packard, and Lam Research. Cinda writes and speaks widely on practical real-world techniques for project and portfolio management that are organization-appropriate, easy to introduce for fast benefits, and adaptable for effective use on a variety of projects.

Laura Erkeneff is CEO of Training for Techies, Inc., a training, coaching, and consulting firm that offers a unique approach to developing technical talent. By focusing on integrating her clients’ technical expertise along with leadership and business skills, Laura has established a proven track record for accelerating leadership development in engineering and scientific management teams across multiple industries. Laura is also a faculty member for the American Management Association, where her focus is on training business leaders in strategy implementation. Her professional development coaching groups for women serve corporate clients including Symantec, Charles Schwab, SAP, Genentech, and PG&E.

To purchase a copy of #RISK MANAGEMENT tweet visit Amazon.com, HappyAbout.com or other leading online stores.

PUBLISHER: THiNKaha
TITLE: #RISK MANAGEMENT tweet Book01
SUBTITLE: Proactive Risk Management: Taming Alligators
AUTHOR: Cinda Voegtli and Laura Erkeneff
DATE OR PUBLICATION: June 2011
PRICE: Paperback $19.95, eBook $14.95
ISBN Paperback: 978-1-61699-064-0 (1-61699-064-3)
ISBN eBook: 978-1-61699-065-7 (1-61699-065-1)
LIBRARY OF CONGRESS CONTROL NUMBER: 2011932325

About THiNKaha:
THiNKaha, an imprint of Happy About®, is a leader in timely, cutting-edge books and mobile applications from relevant experts that provide valuable information in a fun, Twitter-brief format for a fast-paced world.  Every book in the THiNKaha series is a slim, handy volume, which consists of 140 quotes of timely, practical advice or wisdom. Presented in tweet format, each “aha” is 140 characters or less. These bite-sized words of wisdom span a number of subjects and interests.  Titles include: #CORPORATE CULTURE tweet, #TEAMWORK tweet, #LEADERSHIP tweet, #PROJECT MANAGEMENT tweet, and more.  For more information, go to https://test.thinkaha.com. Corporations interested in exploring publishing a book series should contact the associate publisher, Janae Pierre at janae.pierre@happyabout.info or via phone at +1 408-921-1568.

Press Copies:
A free copy of the book is available to the press upon request. Please email your request to presscopy@happyabout.info.

Press Contact:
Sharyn Fitzpatrick, @themarcomguru
Phone: 650-814-5835
E-Mail: sharyn.fitzpatrick@happyabout.info